About

AI is a tool. Taste is the difference.

Macro of a freckled eye with mint and peach striped paint, pink lashes and green bead droplets

Why we exist.

We got tired of watching brands pick between two bad options.

Spend a fortune on a studio, wait a month, and get something fine. Or try AI yourself and post something unbelievable that makes people trust you less.

There had to be a third way. So we built it.

Joshua, founder of A Factor

From the founder

Hi, I'm Joshua.

I love AI. I also think most AI ads are hideous. Both things are true.

The tools are wild now. You can make almost anything. But tools don't have taste, and you can feel it when nobody with taste was in the room. Weird hands. Dead eyes. That glossy, plastic, seen-it-a-thousand-times look.

So that's the job. We bring the imagination, AI brings the speed, and you get ads you'd actually stop scrolling for. If your ads are boring right now, good. That's my favourite kind of call.

Joshua

What we believe.

Most people want AI ads.

They just don't know how to make them good, and it shows. We do.

The work is the proof.

Don't take our word for it. Go look, then let's talk.

See the work

Taste can't be prompted.

The tools are for everyone. The eye for what's good is the part you hire us for.

Say hi.

Bring the dream.

A quick call, zero pressure, and a lot of ideas.

A Factor makes scroll-stopping video and image ads with the craft of a studio and the speed of AI. Every brand's dream is different, so let's talk about yours.

© A Factor. Made by humans with taste, powered by AI. Contact